The Palace Theatre, Cambridge Circus, LondonLondon
Shubert Alley, in the Broadway theatre district, New YorkNew York

The same show is two businesses on two streets

A title crossing the Atlantic keeps its songs and changes its economics: capitalisation, weekly costs and the definition of a hit are different on each side of the water.

Read the piece — London

The show does not change. The arithmetic does.

London

Shaftesbury Avenue is a business model, not a street

A queue outside a lit theatre box office on a wet evening
Who is in the roomAdvance sales spike in January, when overseas visitors plan a summer trip around a ticket.

A London run is sold to people who do not live there

The West End’s audience is substantially visiting, which changes what can run for years and what closes in months.

New York

Broadway is forty-one rooms and a union rulebook

Broadway is a list of buildings, not a place

The designation is contractual. Forty-one theatres qualify, and everything from union agreements to award eligibility follows from that list.

The Apollo and Times Square theatres on West 42nd Street, photographed in the 1920s
The roster, not the avenueFive hundred seats is the floor. The Gershwin, the largest, holds around 1,900.

Every week’s takings are published

The Broadway League reports weekly grosses show by show, which makes New York the most transparent commercial theatre in the world and the most brutally comparable.

Houses

Her Majesty's Theatre, Haymarket
Her Majesty’s Theatre, Haymarket
The house, seen from the stage
Winter Garden Theatre, West 50th
Tape marks, rehearsal room floor
A stage in tech, before an audience
A box-office board
Flight cases at a stage door

When a production runs long enough the theatre stops being a venue and becomes an address — and the building is quietly re-engineered around one tenant. The houses →

The Pit

The composer writes the tune, somebody else writes the sound

Orchestration is a separate credit and a separate craft. Jonathan Tunick’s work on Stephen Sondheim is as identifiable as the songs it dresses — and the size of the band he writes for is set by a contract negotiated house by house.

Read the piece  ·  The band shrinks every decade

An orchestra pit photographed from above, music open on the stands and players in place
The house minimumThe fewest players a producer may employ in a given room, whatever the score asks for.